Practical Marketing Academy
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Improve your marketing skills and confidence

Improve your marketing skills and confidenceImprove your marketing skills and confidenceImprove your marketing skills and confidence

With Practical Marketing Training

Improve your marketing skills and confidence

Improve your marketing skills and confidenceImprove your marketing skills and confidenceImprove your marketing skills and confidence

With Practical Marketing Training

Marketing training for marketers and business owners who want to drive marketing impact!

As a marketer and small business owner I understand the challenges that marketers and business owners face in determining the right marketing approach that will positively impact business results, and the justification of activities and marketing budget.


Many business owners and marketers have not had the benefit of formal marketing training and improving their skills beyond marketing tactics.


My experience is that most marketing training courses are focused on the theoretical side of marketing and lack the practical application. They tend to take a 'Tell approach', rather than showing you how to actually shape the right marketing approach for your business.


That’s why I created the Practical Marketing Academy, in order to offer marketers and business owners a unique blend of theoretical foundation and practical actionable insights to guide you step-by-step to create a Sales Generating Marketing Strategy that will positively impact your business's outcomes.

Online training course - laptop on a desk

Marketing Strategy Planning & Implementation course

When I put this course together, I had one major goal in mind – to provide a practical planning process where I walk you through step-by-step how to develop a robust Sales Generating Marketing Strategy and plans, with templates and examples, as well as quizzes to test your progress!


  • Designed for marketers who are keen to develop their marketing planning skills.
  • Provides business owners with a sales-driving marketing strategy.
  • Gain the skills and confidence to demonstrate to your company the impact that marketing can have.

Learn quickly in a practical way:

The 5 modules are short and succinct, allowing you to quickly learn and develop your Sales Generating Marketing Strategy, without spending months on a theoretical marketing course!


  1. Customer targeting - helps you identify your ideal target customers and their pains/needs.
  2. Competitor analysis – how to assess your competitors’ propositions and messaging.
  3. Proposition development – shaping your differentiated offer to win vs your competitors.
  4. Messaging framework – creation of engaging messaging that conveys how your offer can solve your customer pains.
  5. Marketing plans – development of robust plans to effectively target and engage customers.

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Meet your instructor - Paul Rees

Paul Rees your instructor

About me

With over 20+ years of experience as a marketing professional, I've had the privilege of working with some of the most recognisable brands across a variety of industries, including Betting & Gaming, Retail, Telecommunications, and Consumer Goods.


Throughout my career, I've successfully managed and grown brands for companies such as SIS (Sports Information Services), Coca-Cola, Nestlé, Argos, Carphone Warehouse, Campbell's, and Premier Foods.


I’ve witnessed first-hand the transformative power of effective marketing strategy and planning on a company’s success, and I’m passionate about making these best practices accessible to all, not just the big-name brands.

Experience from leading brands

Boost Your Marketing Skills and Confidence

Marketing Strategy Planning & Implementation Course

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